In my journey with digm, the most important question anyone has asked me was:
“What would you do if money was no object?”
Laura Merage, the founder of the art space RedLine, asked me this question on October 13, 2014, when I met her for coffee to show her my prototype of a new magazine for Colorado’s art community. Her husband owned Hot Pockets and so likely money is not an object for them, but for me with two kids in private school, a mortgage, a small business, money is very much an object.
Still it doesn’t matter who you are, that is the most fundamental question to ask yourself.
For the first 24 hours, I felt like a hammer fell on my head. I’d been working on this on the side with the Gallery for a year.
Yet, I knew my answer in my gut immediately! It was: “I certainly wouldn’t be doing this!”
I thought to myself. “Well, what would you do?”
My answer? “I would start a new tech startup to make aggregating cultural content efficient and I would make it so that you could see communities from around the world. A print piece might be one output of that, but the fundamental core technology would enable many outputs.”
I’m going to keep note of that day. For it was really on October 15th that digm was truly born. Until then, I was just pregnant.